Mass media still reaches millions of people each day.  Your local newspaper reaches thousands of readers.  Using traditional media to promote your business still is extremely effective.

Traditional media sources are not as personal as social media. You will need larger circulation numbers to cast your net to find, attract and develop new fans. TV, radio and newsprint still offer excellent channels to attract new members to your social media community.

Your social media community is populated with your most influential fans: people who like what you do, what you stand for, or what you say.  These people support your efforts and help spread the word about your work.

Being a convert to social media and a fan of its potential doesn’t mean you shouldn’t take advantage of all the avenues available.

Tags: business, Mass media, media, newspaper, newsprint, Radio, Services, Television

This entry was posted on Saturday, August 15th, 2009 at 1:35 pm and is filed under blogging, social media, traditional media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.