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Archive for 'business'

Social media + Photography business =

Kari Rippetoe of The Caffeinatedblog shares a case study about a photographer using social media to build his business.  Check it out.  
I think the take away is that if you go deeper into the various levels and applications available  you can find the information needed to target your best prospects.
The photographer used facebook as [...]

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New Media Photographer Podcast #23

This week I talk about opportunities in the business of photography. Including new media photography opportunities verses traditional photography opportunities.  I also talk about opportunities in social media and I review my blog posts from the last week.
The new media photographer award winner this week is Chase Jarvis

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Video blog number 2

This week I  talk about using photocards to grow your business.

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Building a blog

This blog has been live for about five months.  It’s a growing blog, of course, not growing fast enough for my taste.  But, there is a lot of competition for your eyeballs and ears.
Your ears have been filled with information about social, digital and new media and how it relates to the photographer during the last [...]

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Words of wisdom

Two of the best techniques I know of to support your photography are extremely simple.  Often the simple ideas are the most powerful.  The two statements below reflect such a philosophy.

 
 
Do what works

Let go of what doesn’t work

 
Although the ideas sound simple they are not easy to accomplish.  How may people do you know who [...]

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New media photographer podcast 18

In podcast number 18 I talk about how photographers are standing up to companies trying to take away their rights.  Recently Google and Yahoo changed both policy and code to accommodate photographers’ objections. 
I make an announcement about a new award for new media photographers starting with next week’s show.  I also share details about the [...]

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What is your title?

Search Engine Optimization (SEO): Title Tags
I feel this is old news and basic information that everyone should know.  Unfortunately, I see too many web sites still breaking the rules and photographers are loosing opportunities.
The web site title tag is a very important part of the quest for a top search engine ranking.  Sadly, many web [...]

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What are you doing with your community lists?

Community lists are an extremely important and powerful part of growing a new media photography business.  Your lists may consist of RSS feed subscribers, you may be trusted with personal emails or have been claimed as a friend in social networks.  Each list has business-building value, but each list must be treated with respect. 
What are [...]

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Are they searching for what you are offering?

Web site optimization is important.  But, if no one is looking for what you’re site is optimized for, then what is the value?  You may be number one in rubber ducky photography, but how do you know there is demand via the web?
What is the world searching for?
Google has a great tool called insights for search. 
The [...]

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New Media Photographer podcast 11

This week I talk about the series of the “rise of the new media photographer” and what is coming up later this week. 
Rosh
Joseph Jaffe
foto-biz

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