Archive for the ‘business’ Category

Test with Google voice

Thursday, September 2nd, 2010

One of the best ways to find out if a marketing technique is working is to test and track it.

Now, Google Voice allows you to use individual phone numbers for your marketing campaigns. The phone numbers are free and easy to track through the system.

You can listen to voice mail messages, read transcriptions, add notes, read or send e-mail, and download or copy embedded code of the voice files all from one location.

https://www.google.com/voice

How could you use Google Voice?

Fotobabble as a tool for photographers

Wednesday, August 25th, 2010

There are a lot of gimmicks online for manipulating your photographs.

Fotobabble is no exception. Gimmicks aside, this application actually can be useful for a photographer.

Think of all the ways you could use audio as a tool with your photographs.  I’m not talking about a complete slide show or full video, just a little information to enhance the viewer’s experience. This application, for example, could be very useful in the area of education.

Fotobabble could be used to explain how an image was photographed, who or what is in the image, or where it was taken.

A picture with audio embedded could serve as a valuable tool for business and marketing.  Funny photographs with creative audio have the potential to be viral hits.

The process is easy.  Sign in to Fotobabble.  Upload your photograph. Hit the record button.

After you record, you can share your audio-image via social media or embed it on your blog or Web site. You also can choose to have the audio automatically play during the loading of a Web page or let the viewer press play.

How could you use this application?

New media photographer podcast 115

Monday, August 23rd, 2010

This week: Rosh interviews photographer Chris Sheehan from Shelter Studios

Three Links: Facebook, Ultraviolet light and photo marketing

Sunday, August 22nd, 2010

Every Sunday I share three links to interesting articles, blog posts, photographs or information.

New – Facebook Places

Ultraviolet light reveals how ancient greek statues really looked

Photofocus – Photography sales and marketing help (more links)

If you have a link to share.  Add it to the list in the comments.

This is the first installment of a weekly series sharing three links.  I will explain more in the podcast.

Rosh

Where should we eat?

Friday, August 20th, 2010

Where should we eat?

More people are depending on their smart phones to figure how where to eat, what to do, and how to get there.

It’s as simple as pushing a button.

Yelp has an application called Monocle for smart phones. All you have to do is point the phone’s camera in any direction and the application will overlay a list of restaurants and ratings. Another click will deliver social media reviews to help you decide.

Over time people will use these tools to find more than just a good restaurant.  The need for good photographs to accompany social media reviews will grow in importance.

If other applications take a cue from Google,  local listings will become more dynamic and will need to be managed.

This will include your client’s business as well as your own. What are you going to do about it?

Rosh

Leaving home

Monday, August 16th, 2010

This past week I did something new. I began working in an office away from home. In more than 20 years of my career, I’ve always had a home office to support at least part of what I do for a living.

I still have my studio in Ferndale. Now my desk is at Synectics Media in Royal Oak.  It has been an interesting adjustment.  It reminds me of when I left home for the first time.

I recall sitting down with my parents to break the news that I found a roommate and apartment and I was going to move out.  I was expecting the usual questions: Do you think you can afford it? Is it too soon? Maybe they’d tell me they weren’t ready  for me to leave.

No, my news was met with smiles, offers of help, and discussions about what color they were going to paint my old room.  I swear I could smell fresh paint in the air before the last box was moved from my room.

My home office is now an empty room.  The talk again is about what color we are going to paint the vacated room.

Not being home means I can’t take a break to tickle my little girl at 11:07am on a Wednesday morning.  The refrigerator is not down the hall on the left and I can’t take a few moments to check on my garden.

I’ve always enjoyed the life and advantages of working from home. The downside?  I always seemed to be working in some form. After the first week, I see the advantages of having the office outside the house.  I’m more focused.

Although I still work here and there from home — the office is not the default place I return to during down time. I spend more time with family and work on creating a better home life.  I realize there is limited time before the next day when I’ll need to be at the office or studio.

The same goes for work. I know my time is limited to get the job done.  I don’t work 9-5.  My time is flexible, but I like to be home by 6 p.m. If I have a lot on my plate, getting to work around 9 a.m. is important.

After the first week of me not being home I asked my wife what she thought about the move. She told me it was kind of nice. I had an instant flashback of the smiles on my parents’ faces. She didn’t say she missed me, but she did admit it was nice to run the household without worry that noise would interfere with a work interview or a podcast.

We might settle on the color blue for the walls.

Rosh

Solutions vs. the rules

Thursday, August 12th, 2010

I had an enjoyable time the other night at Tweetea, a local Tweetup.  Tweeteas are held Tuesday evenings at a tea house in Royal Oak, Mich.  I’ve attended about five Tweeteas and enjoyed each one.

After the event, a few people decided to move the conversation to a nearby bar.  I was asked to join the group. I said, sure, why not?

About eight of us reconvened on an outside patio at a nearby bar.  The patio contained round tables that seated four or five people.

Someone decided to push two of the round tables together so we could all sit as a group. Right away a bar employee walked up and separated the tables, explaining that joining the tables was a violation of the fire code.

OK. I understand the need to maintain safety standards.

So, I turn my chair from my table toward the table where most of the folks were sitting.  A few moments later, the employee returned. Once gain citing the fire code, he asked me to turn my chair back to its original position at the empty table.

As this was unfolding, I also was debating inside my head whether I should just go home. My family soon would be back from a day trip to the beach. They may need my help. I had a gut feeling that I should leave.

So, I let the concerned employee make the decision for me.  I stood up, announced that I would leave, and that I’d catch up with the group another time.

I didn’t leave mad, with steam coming out of my ears, because I was inconvenienced.  The bar will survive without the $10 I would have spent on drinks.

The experience, however, did get me thinking. On my way out, I made note of other seating options inside the bar that would have accommodated our group and not violated safety regulations. I also thought this situation would make a good blog post.

It dawned on me that the employee that was treating us so rudely was more concerned about following rules than finding solutions.  I see this a lot in businesses of all types and industries.  A rule or policy is established and the stupid customer is penalized for not understanding it through osmosis.

I’m not complaining about fire safety rules. I’m  merely pointing out one employee’s complete lack of desire to give customers a positive experience. There are ways to find solutions while observing the rules.  In this case, the employee could have taken the extra step of finding a way to accommodate our group while maintaining safety by moving us to a different location within the bar.

I see business owners regularly creating rules and polices designed to minimize loss.  Before they know it, almost every customer who walks in the door is the ignorant enemy.

You’ve seen it.  You’ve felt the tension. You feel like you’ve done something wrong by walking in the store.

Are you setting up rules that make it hard to do business with you?  Don’t cut off all your customers at the knees because of a few bad experiences.  Develop policies that create win-win solutions when rules aren’t followed and things don’t go as planned.

Rosh

Are you missing opportunities?

Wednesday, August 11th, 2010

Recently I reviewed a client’s analytics. The goals were to see if our actions increased their traffic from one year to the next and to learn what was driving the new traffic.

The good news is we helped increase the client’s traffic by 40 percent.

Two important statistics caught my eye.  First, the seventh most common search term in the last year was the company’s name along with the word coupon. This site gets a lot of traffic; the number of people searching it is significant.  The year before there were less than 20 searches for coupons and it took me a while to find that stat in the list.

Second, social media is playing a role in their increased traffic.  I think the company finally is convinced that social media is important.  I believe once they see the statistics, they will understand why they need to be a part of the online conversation.

What would you do with these facts and statistics?

My recommendations? First, take action on the request for coupons or any key word you find in your analytics that might lead to sales.  Make it a priority to create a Web page for coupons. Design it to attract and convert traffic looking for a specific item or service.

Next,  support what is working.  Many of our client’s social media referrers are not standard sites. They are industry-specific and need to be acknowledged and embraced. In most cases, the client hasn’t even claimed their listing on these high-traffic referral generators. Imagine what a little action might do.

Are you taking action on the analytics available to you? Make sure you review your analytics regularly.  It is also important to compare year-to-year data so you can look at larger and more statistically significant numbers. You might be surprised at what you find.

Rosh

New Media Photographer Podcast 113

Monday, August 9th, 2010

This week: Rosh Podcast’s from the new space at Synectics Media and shares his thoughts on the death of Wave.

New Media Photographer Podcast 112

Monday, August 2nd, 2010

This week: Rosh shares a few thoughts from thirteen thousand feet.