Archive for the ‘New Media photographer’ Category

New Media Photographer Podcast 116

Monday, August 30th, 2010

This week: Rosh interviews photographer Pascal Depuhl about the photographers Website and Customer Relationship Management  (CRM).

Three Links: Facebook, Ultraviolet light and photo marketing

Sunday, August 22nd, 2010

Every Sunday I share three links to interesting articles, blog posts, photographs or information.

New – Facebook Places

Ultraviolet light reveals how ancient greek statues really looked

Photofocus – Photography sales and marketing help (more links)

If you have a link to share.  Add it to the list in the comments.

This is the first installment of a weekly series sharing three links.  I will explain more in the podcast.

Rosh

Photography is an important part of social media

Thursday, August 19th, 2010

The more I work with clients related to social media the more I realize the importance of photography.

Photography supports the engagement effort.  Quality photography helps to tell the story clients are enthusiastically trying to share.  Good photography helps brands look professional.

There are times when amateur and candid photography is needed.  Viewers don’t always want everything to look slick and perfect.  Especially when it comes to everyday moments related to the people connected to the brand.

As much as people want things to be real in social media, they still make judgments.  If people look scary, tired, grumpy or unprofessional in their images, that is the impression left with the viewer.  If products are placed against a white wall and shot with an on-camera flash, the inferior image will not instill feelings of confidence and quality.

Bad food photography will turn a prospect’s stomach.  Off-color food and poor lighting will drive people to the door.

I’ve been creating catalogs of images for my clients to use on Web sites and in everyday social media. I spent a few hours on Monday creating 50 images I can use for demonstration and  support of new social media programs and offerings.

Photography is still important.  It’s the photographer’s job to demonstrate this in today’s marketing environment through multiple uses and creative strategies.

Rosh

Leaving home

Monday, August 16th, 2010

This past week I did something new. I began working in an office away from home. In more than 20 years of my career, I’ve always had a home office to support at least part of what I do for a living.

I still have my studio in Ferndale. Now my desk is at Synectics Media in Royal Oak.  It has been an interesting adjustment.  It reminds me of when I left home for the first time.

I recall sitting down with my parents to break the news that I found a roommate and apartment and I was going to move out.  I was expecting the usual questions: Do you think you can afford it? Is it too soon? Maybe they’d tell me they weren’t ready  for me to leave.

No, my news was met with smiles, offers of help, and discussions about what color they were going to paint my old room.  I swear I could smell fresh paint in the air before the last box was moved from my room.

My home office is now an empty room.  The talk again is about what color we are going to paint the vacated room.

Not being home means I can’t take a break to tickle my little girl at 11:07am on a Wednesday morning.  The refrigerator is not down the hall on the left and I can’t take a few moments to check on my garden.

I’ve always enjoyed the life and advantages of working from home. The downside?  I always seemed to be working in some form. After the first week, I see the advantages of having the office outside the house.  I’m more focused.

Although I still work here and there from home — the office is not the default place I return to during down time. I spend more time with family and work on creating a better home life.  I realize there is limited time before the next day when I’ll need to be at the office or studio.

The same goes for work. I know my time is limited to get the job done.  I don’t work 9-5.  My time is flexible, but I like to be home by 6 p.m. If I have a lot on my plate, getting to work around 9 a.m. is important.

After the first week of me not being home I asked my wife what she thought about the move. She told me it was kind of nice. I had an instant flashback of the smiles on my parents’ faces. She didn’t say she missed me, but she did admit it was nice to run the household without worry that noise would interfere with a work interview or a podcast.

We might settle on the color blue for the walls.

Rosh

New Media Photographer Podcast 111

Monday, July 26th, 2010

This week: Rosh shares a few thoughts  about the new Google images, digg and Facebook.

Be like Lindsay Adler

Tuesday, July 20th, 2010

As I stood in a bookstore the other day, I suddenly became overwhelmed.  Not as a customer trying to find the right book, but as an author trying to sell a book.

Wow, there are a lot of books on the market.  Two floors of books vying for the customer’s dollar. How do authors and publishers get the book buyer’s attention?

My next thought : There are far more blogs online than books in a bookstore competing for readers’ attention.  How do you get noticed?

I know this: If you are an author, you will not attract new readers by standing in a bookstore thinking about your book. The same goes for your office. You will not accomplish much if you sit at your desk waiting for the sales to happen.

The only way to develop a following is to get out in the world, knock on doors, and look for new opportunities online and offline.  You also can inquire about speaking engagements, opportunities to write articles and exchanging blog posts to introduce yourself to new audiences.

I’ve been very impressed with my co-author, Lindsay Adler, who got our first book deal The Linked Photographer’s Guide. She earned the first book on social media for photographers not because she was the most well-known social media expert. The opportunity came to her because she asked.

She writes for major photography magazines not because she has two decades in the business. She gets published because she asks.  She speaks at conferences and workshops about fashion photography and social media not because organizers were knocking down her door after she graduated college. She presents because she asks for the opportunity.

As I spend more time working with small companies making a big splash, I’ve found they all have something in common: they are active in their communities.  One three-person team is selling its wares on QVC. They have an excellent product but the TV shopping network didn’t find them.  How did they get on QVC?  They asked.  A photography client had its first product (using my photos) reviewed on The Today Show a couple of weeks ago. How did they get on The Today Show?  They knocked on the right doors.

If you have a blog, product, book or business and want to grow your audience, be like Lindsay.  Knock on doors. Develop relationships. Don’t wait for world to discover you.

New Media Photographer Podcast 107

Monday, June 28th, 2010

This week: Photographer Pascal Depuhl is “catching the light” and sharing  great social media tips.

New Media Photographer Podcast 102

Monday, May 24th, 2010

This week: Rosh interviews photographer Damien Franco.

  • New Media Photographer: A photographer who publishes to the web.
  • Time: 45:00
  • Podcast hosted by Rosh Sillars
  • This podcast is about new media, social media and digital marketing for the photographer.
  • Topics on this week’s show: Coma busting show, Connecting with your social media community, quality of quantity, interview with Damien Franco talking about Facebook Privacy, The Driven Business Podcast , What business books would your recommend? Facebook widgets, How to measure ROI, thinking about Wave after one year.
  • New media photographer comment line link love: none
  • Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
  • Photography news by Trevor Current: Currentphotographer.comtwitter – @trevor current.
  • Photography news Links:

1. Genuine Fractals Update for Photoshop CS5
2. Imagenomic Updates Portraiture 2 Plugin for Photoshop CS5
3. Three New Offerings From Kubota Image Tools
4. Adobe Event – Working with DSLR Video in Adobe CS5 Production Premium
5. New Microsoft Office Plug-in Makes it Easy to Purchase iStockphoto Images
6. New Website Helps Educate Image Users About Licensing
7. Give the Olympus PEN E-PL1 a Virtual Test-Drive

New Media Photographer Podcast 101

Monday, May 17th, 2010

This week: Rosh interviews photographer Juan Pons.

  • New Media Photographer: A photographer who publishes to the web.
  • Time: 30:08
  • Podcast hosted by Rosh Sillars
  • This podcast is about new media, social media and digital marketing for the photographer.
  • Topics on this week’s show:  New look for the new media photographer blog. Interview with Juan Pons http://wildnaturephoto.com/.
  • New media photographer comment line link love: none
  • Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
  • Photography news by Trevor Current: Currentphotographer.comtwitter – @trevor current.
  • Photography news Links:

1. Adobe Camera RAW 6.1 Release Candidate Available for Download
2. Hasselblad Releases Phocus 2.5 for Mac
3. Samsung Bundles Boingo Wi-Fi with New Digital Cameras
4. Canon PowerShot SD4000 IS Digital ELPH Camera
5. Canon Produced 40 Million EOS SLR Cameras
6. Sony’s New Compact Interchangeable Lens Digital Cameras
7. Sony Working on New AVCHD Camcorder with Interchangeable Lens System
8. Induro PHQ 5-Way Panheads
9. World’s Largest Photo Taken with GigaPan EPIC Pro
10. Google and the Small Business Administration Team Up

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New Media Photographer Podcast Number 100

Monday, May 10th, 2010

This week: Celebrating our 100th podcast

  • New Media Photographer: A photographer who publishes to the web.
  • Time: 59:17
  • Podcast hosted by Rosh Sillars
  • This podcast is about new media, social media and digital marketing for the photographer.
  • Topics on this week’s show: Podcast 100, New book The Linked Photographers’ guide to online marketing and social media, Just one video post, starting a business, Purple Cow, Telling your story,  so long facebook lite, Adwords updates, Live chat with Trevor Current,  Is social media bad for photographers?, ASMP Terms of Service review, Twitter vs. Facebook, First hello from the first show – Are you a new media photographer? Thank you from Rosh Sillars.
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