This week: Rosh shares a few thoughts  about the new Google images, digg and Facebook.

• New Media Photographer: A photographer who publishes to the web.
• Time: 17:02
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: New Google Images, Facebook 500 million users, Google Wave and email,  thinking about digg – is it still relevant? Be like Lindsay Adler, happy customers,  DPexperience series.
• New media photographer audio comment link love: none
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

As I stood in a bookstore the other day, I suddenly became overwhelmed.  Not as a customer trying to find the right book, but as an author trying to sell a book.

Wow, there are a lot of books on the market.  Two floors of books vying for the customer’s dollar. How do authors and publishers get the book buyer’s attention?

My next thought : There are far more blogs online than books in a bookstore competing for readers’ attention.  How do you get noticed?

I know this: If you are an author, you will not attract new readers by standing in a bookstore thinking about your book. The same goes for your office. You will not accomplish much if you sit at your desk waiting for the sales to happen.

The only way to develop a following is to get out in the world, knock on doors, and look for new opportunities online and offline.  You also can inquire about speaking engagements, opportunities to write articles and exchanging blog posts to introduce yourself to new audiences.

I’ve been very impressed with my co-author, Lindsay Adler, who got our first book deal The Linked Photographer’s Guide. She earned the first book on social media for photographers not because she was the most well-known social media expert. The opportunity came to her because she asked.

She writes for major photography magazines not because she has two decades in the business. She gets published because she asks.  She speaks at conferences and workshops about fashion photography and social media not because organizers were knocking down her door after she graduated college. She presents because she asks for the opportunity.

As I spend more time working with small companies making a big splash, I’ve found they all have something in common: they are active in their communities.  One three-person team is selling its wares on QVC. They have an excellent product but the TV shopping network didn’t find them.  How did they get on QVC?  They asked.  A photography client had its first product (using my photos) reviewed on The Today Show a couple of weeks ago. How did they get on The Today Show?  They knocked on the right doors.

If you have a blog, product, book or business and want to grow your audience, be like Lindsay.  Knock on doors. Develop relationships. Don’t wait for world to discover you.

This week: Rosh talks with Brian Matiash about HDR photography (and of course a little social media).

• New Media Photographer: A photographer who publishes to the web.
• Time: 45:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: Creative commons video, internet marketing club, DPexperience , Interview with Brian Matiash, No more gifts from the facebook store, a salute to social photo talk, It only takes one person.
• New media photographer audio comment link love: None
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail



Lawrence Lessig – April 21, 2010, New York: A fast paced entertaining presentation for ASMP (American Society of Media Photographers) on creative commons and copyright. Well thought out, important and forward-looking for all photographers to consider. Do you agree or disagree?

This week: Facebook using face recognition, will that be helpful to photographers?

• New Media Photographer: A photographer who publishes to the web.
• Time: 20:25
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: Chris Marshall Collected Comic Library, Facebook tagging, importance of search, Another Google social network!? inside facebook.  Send your image for the linked photographer page.
• New media photographer audio comment link love: None
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

This week: Photographer Pascal Depuhl is “catching the light” and sharing  great social media tips.

• New Media Photographer: A photographer who publishes to the web.
• Time: 45:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show:  Hootsuite, Tweetdeck, Seesmic, dropico, Caffeine, Are you losing followers on Twitter – Is something wrong?, Smashing magazine – using photos to sell more online, email and social media, Interview with Pascal Depuhl, New facebook statistics, sharing your Web site, Your marketing filter, Hiring a photography representative,  Last show recorded in my home office.
• New media photographer audio comment link love: None
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

This week: Rosh shares a list of new information for the new media photographer. When is the best time to post to social media.

• New Media Photographer: A photographer who publishes to the web.
• Time: 30:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer. A few thoughts on foursquare, Yelp and Google local – bringing social media to main street, if I started a photography business from scratch, spyware in facebook ads, New youtube editor.
• Topics on this week’s show: Aug 3 book signing at B&H photo New York, When is the best time to post social media?
• New media photographer audio comment link love: Will Austin, Pascal Photography and technology blog, eye sight studios
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

One of the best ways to develop a following is to write blog posts that attract readers.  Some blog posts become viral and put your name on the map.  Listed below are a few secrets that will help you find your audience.

If you have a photo blog, consider some of the following concepts, but remember to focus on headlines and descriptions of your photographs, including the people involved in the process of creating the image.

Headlines are gold.

People love lists.  Don’t overdo it but a good list of  The 10 Best Dog Photos or 15  Light Room Techniques have a better chance of being retweeted or shared than a post titled New Picture or A Day at the Park.

Ask a question to entice people to click on your post. Make intriguing statements supporting your readers in their goals.

Look for the most popular topics related to your niche. Use insights for search and Google Web master tools to search for popular topics. Keep a close eye on your analytics to see if people are searching your site for specific topics you have yet to offer.

Follow the most popular blogs in your niche.  Some blogs list their top posts. If they don’t make it easy, review the number of tweets or Facebook “likes” to determine what people like to read.  Don’t copy the posts, but offer your take on the various subjects and come up with new angles.

Don’t be afraid to rewrite your older successful posts.  Once a post is over six months old, the chances of your followers remembering them are slim.

Drop names and use current events and relate them to your blog.  Localizing national stories is common practice for local media outlets.  You can do the same within your niche.

I still get traffic from a post I wrote more than a year ago:  Would Ansel Adams be a great digital photographer?

Every post doesn’t have to be a winner or a hot topic.  Remember your goal is to develop your own voice.  Doing what everyone else is doing will not help you stand out.  But, if you apply the ideas above and test everything you do, success will be a few steps closer.

Success is relative.  Don’t compare your numbers with other bloggers.  Every niche is different. Set your goals based on percentages, such as increasing your traffic by 10 percent over the next month.

Remember: Social media is an endurance game.

Rosh

Matt from @Seeuatthemovies asked a good question: How do you write an online profile to post on Facebook, Twitter, Buzz, etc.? Should you use the same content for all social media?

You should create a theme based on who you are or how you wish to brand yourself (which is a fancy way of saying develop your reputation).  I don’t believe your biography or description should be exactly the same for each site.  You should have different goals in mind for each platform.

For example, I use Facebook for personal communication.  I let people know I’m a photographer.  It’s important to share that information, but I give them alternatives if they wish to talk business.

Twitter is a very keyword sensitive platform. People do use biography information to search for new people to follow, so I pack everything I can fit about myself in my Twitter biography.

LinkedIn is a professional platform so I present myself professionally. Another reason variety is important is because if people see the same introduction or biography on every site they may assume you are sharing the same information everywhere and find no need to follow in an additional location.

One element I recommend you keep consistent is your avatar.  It is your symbol.  If people like you or your brand, they will find comfort, trust and familiarity each time they encounter it.

I hope this helps.

If you have additional thoughts or ideas for Matt, feel free to share them in the comments.

Rosh

This week: Rosh talks about sharing your thoughts with your smart phone.

• New Media Photographer: A photographer who publishes to the web.
• Time: 30:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: A call for new segments for new media photographer podcast, share your thoughts via your smart phone rosh @rosh.com, Tim Anger http://timangerphoto.wordpress.com , www.timanger.com, Foursquare, You can sell anywhere be prepared, Tweeting quantity or quality?, Scott Kelby Photowalk , Droid vs. iPhone, 505 Marketing ideas , summer slow down.
• New media photographer Audio comment link love: none
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Photography news by Trevor Current:  Trevor is off this week.
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Friendfeed – New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail