Archive for 'traditional media'
Dear publishers,
The day has arrived. You have the opportunity to build a viable industry again.
General world news and published opinion have become commodities. Anyone can publish to the Web. The traditional standard of presentation — print — is dying.
Stock photography is a commodity now that everyone has a digital camera to create good images and our [...]
Posted: February 4th, 2010 under Equipment, Multimedia, New Media, New Media photographer, Photographer, Print, Tools, Video, Web site, social media, traditional media.
Comments: 1
Don’t force social media
One of the biggest problems people have with new communication technology is they try to force it into their current workflow or methods of doing business.
A classic example of this is business owners trying to use hard marketing techniques in the social media realm. Some creative people make it work, but the majority fail.
Others see [...]
Posted: November 27th, 2009 under New Media, New Media photographer, blogging, email, social media, traditional media.
Comments: 1
They trust me, so they refer me.
A lot of my photography opportunities come from strangers, including other photographers.
Referrals are the foundation of my business growth. People who trust a product or service refer others with ringing endorsements. Social media offers the opportunity to reach out to more people than ever before. You gain name recognition when you are active [...]
Posted: October 13th, 2009 under New Media photographer, Photographer, business, social media, traditional media.
Comments: 1
Traditional media is still important to your business
Mass media still reaches millions of people each day. Your local newspaper reaches thousands of readers. Using traditional media to promote your business still is extremely effective.
Traditional media sources are not as personal as social media. You will need larger circulation numbers to cast your net to find, attract and develop new fans. TV, radio and [...]
Posted: August 15th, 2009 under blogging, social media, traditional media.
Comments: none
New Media Photographer Podcast 61
New media photographer show notes:
This week – Rosh Rants!
Subscribe in itunes, click here
Time 20:00
Hosted by Rosh Sillars
This podcast is about social, digital and new media and how it relates to the photographer.
Topics on this week’s show: We are going to talk more digital Equipment, Empty blog, Photojournalism and young journalists, changes in the business, Wise Elephant blog, [...]
Posted: August 10th, 2009 under New Media photographer, Video, Web site, business, traditional media.
Comments: 2
Ten years too late
Yahoo! launched its new front page about a week ago. It’s clean, it integrates social media, and it offers local news on the front page. This is a great deal for local print media; unfortunately, it is 10 years too late.
Yahoo has enough issues of its own. They have made a lot of bad moves [...]
Posted: July 29th, 2009 under Print, social media, traditional media.
Comments: none
It’s just media; get over it.
I’m starting to find certain folks are pains in the ass. They’re the ones with their arms folded across their chests in a defiant posture, telling me why social media is a waste of time .
When I’m on the road for my speaking engagements, I actually enjoy the tough questions from skeptics. It’s the everyday conversations [...]
Posted: July 10th, 2009 under New Media photographer, blogging, social media, speaking, traditional media.
Comments: 2
Your opinion is costing you money
I tend to focus on social media. It’s a natural fit for me. But, once in a while it is important to point out social media doesn’t replace your other marketing efforts. It’s an extension of them.
I refer to by-the-numbers advertising as hard marketing. This type of marketing is just as important as any of [...]
Posted: June 17th, 2009 under New Media, Tools, Web site, business, social media, traditional media.
Comments: none
Newspapers must die
After years of the newspaper’s decline from crown jewel of the local community to corporate investment, it is time to let the newsprint medium die. If we let the traditional resource die, we can invent the news source of the future.
The traditional media are killing themselves slowly every day with a short-sighted need to [...]
Posted: May 27th, 2009 under New Media, Print, Web site, blogging, traditional media.
Comments: 6
Plug in to solutions
Sometimes, the challenges and issues before me are so great, I need to carve out time to find the powerful solutions needed to solve them. This process usually involves putting away the computer and pulling out old school pen and paper.
Taking time to just think is very powerful. I’ve often declared entire days as thinking days. [...]
Posted: April 18th, 2009 under Tools, blogging, traditional media.
Comments: none
















