The day has arrived.  You have the opportunity to build a viable industry again.
General world news and published opinion have become commodities. Anyone can publish to the Web. The traditional standard of presentation — print — is dying.
Stock photography is a commodity now that everyone has a digital camera to create good images and our [...]

One of the biggest problems people have with new communication technology is they try to force it into their current workflow or methods of doing business.
A classic example of this is business owners trying to use hard marketing techniques in the social media realm.  Some creative people make it work, but the majority fail.
Others see [...]

A lot of my photography opportunities come from strangers, including other photographers.

Referrals are the foundation of my business growth. People who trust a product or service refer others with ringing endorsements. Social media offers the opportunity to reach out to more people than ever before.  You gain name recognition when you are active [...]

Mass media still reaches millions of people each day.  Your local newspaper reaches thousands of readers.  Using traditional media to promote your business still is extremely effective.
Traditional media sources are not as personal as social media. You will need larger circulation numbers to cast your net to find, attract and develop new fans. TV, radio and [...]

New media photographer show notes:
This week – Rosh Rants!
Subscribe in itunes, click here

Time 20:00
Hosted by Rosh Sillars
This podcast is about social, digital and new media and how it relates to the photographer.
Topics on this week’s show: We are going to talk more digital Equipment, Empty blog, Photojournalism and young journalists, changes in the business, Wise Elephant blog, [...]

 

 new Media photographer Podcast 61 [20:00m]: Play Now | Play in Popup | Download

Yahoo! launched its new front page about a week ago.  It’s clean, it integrates social media, and it offers local news on the front page. This is a great deal for local print media; unfortunately, it is 10 years too late.
Yahoo has enough issues of its own. They have made a lot of bad moves [...]

I’m starting to find certain folks are pains in the ass. They’re the ones with their arms folded across their chests in a defiant posture, telling me why social media is a waste of time .
When I’m on the road for my speaking engagements, I actually enjoy the tough questions from skeptics. It’s the everyday conversations [...]

I tend to focus on social media.  It’s a natural fit for me.  But, once in a while it is important to point out social media doesn’t replace your other marketing efforts.  It’s an extension of them.
I refer to by-the-numbers advertising as hard marketing.  This type of marketing is just as important as any of [...]

After years of the newspaper’s decline from crown jewel of the local community to corporate investment, it is time to let the newsprint medium die. If we let the traditional resource die, we can invent the news source of the future.

The traditional media are killing themselves slowly every day with a short-sighted need to [...]

Sometimes, the challenges and issues before me are so great, I need to carve out time to find the powerful solutions needed to solve them.  This process usually  involves putting away the computer and pulling out old school pen and paper.
Taking time to just think is very powerful.  I’ve often declared entire days as thinking days. [...]