This week: Rosh talks with photographer Ralph Velasco about travel photography.

• New Media Photographer: A photographer who publishes to the web.
• Time: 35:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: Rosh’s speaking schedule, interview with Ralph Valesco, photographing montenegro, photographing Chicago, Scott Kelby’s world wide photo walk, Photowalkingtours.com, TravelPhotographyPodcast.com, working with social media, audio and photography, Picasa and Picnic, Tasko, should you have signature with your texts, a key to blogging, What is a new media photographer, have a book idea? Linked photographer on Kindle.
• New media photographer audio comment link love: @pictrade
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

This week: Rosh talks with Brian Matiash about HDR photography (and of course a little social media).

• New Media Photographer: A photographer who publishes to the web.
• Time: 45:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: Creative commons video, internet marketing club, DPexperience , Interview with Brian Matiash, No more gifts from the facebook store, a salute to social photo talk, It only takes one person.
• New media photographer audio comment link love: None
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail



This week: Facebook using face recognition, will that be helpful to photographers?

• New Media Photographer: A photographer who publishes to the web.
• Time: 20:25
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: Chris Marshall Collected Comic Library, Facebook tagging, importance of search, Another Google social network!? inside facebook.  Send your image for the linked photographer page.
• New media photographer audio comment link love: None
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

The Internet is where people look for information about your product or service. Companies such as Microsoft (Bing), Yahoo and Google have created programs to help make it easier to find what you are looking for among the millions of sites on the Web.

The Web is stitched together with links.  In the early days, following those links from page to page was the way to get more information on a topic. As the Web grew, a better search method was needed.  WebCrawler was the first full text search engine using meta data to rank Web pages.  I recall using Webcrawler for years until Yahoo, another meta data based ranking system, grabbed the attention of Web surfers.

Since the search engines were key-word based (meta data) the strategy was to use as many key words as possible to get your name to the top of the search results. In the late 1990s, Google came along and changed the search game.

I didn’t like Google’s search results in the beginning. Honestly,  I thought they were awful.  They based their results on links to a Web page using Google’s own formula called page rank.  The Google algorithm has improved over time and is updated continuously.   Recently Google released its newest incarnation of the algorithm called Caffeine.  This version places more influence on the freshness of content by indexing pages quicker.  This means not only do you need quality links coming to your site, but fresh content will play a greater role in were your Web page is listed in search results.

So, why is search important?  Because it is the most-used method on the Web for people to find your product or service.  If you are not thinking about how search engines can better find you and how you can become a more active member of the Web community.  You are losing money.

Here is a great a video created by Google featuring Matt Cutts explaining how Google search works.

This week: Photographer Pascal Depuhl is “catching the light” and sharing  great social media tips.

• New Media Photographer: A photographer who publishes to the web.
• Time: 45:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show:  Hootsuite, Tweetdeck, Seesmic, dropico, Caffeine, Are you losing followers on Twitter – Is something wrong?, Smashing magazine – using photos to sell more online, email and social media, Interview with Pascal Depuhl, New facebook statistics, sharing your Web site, Your marketing filter, Hiring a photography representative,  Last show recorded in my home office.
• New media photographer audio comment link love: None
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

This week: Rosh shares a list of new information for the new media photographer. When is the best time to post to social media.

• New Media Photographer: A photographer who publishes to the web.
• Time: 30:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer. A few thoughts on foursquare, Yelp and Google local – bringing social media to main street, if I started a photography business from scratch, spyware in facebook ads, New youtube editor.
• Topics on this week’s show: Aug 3 book signing at B&H photo New York, When is the best time to post social media?
• New media photographer audio comment link love: Will Austin, Pascal Photography and technology blog, eye sight studios
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

One of the best ways to develop a following is to write blog posts that attract readers.  Some blog posts become viral and put your name on the map.  Listed below are a few secrets that will help you find your audience.

If you have a photo blog, consider some of the following concepts, but remember to focus on headlines and descriptions of your photographs, including the people involved in the process of creating the image.

Headlines are gold.

People love lists.  Don’t overdo it but a good list of  The 10 Best Dog Photos or 15  Light Room Techniques have a better chance of being retweeted or shared than a post titled New Picture or A Day at the Park.

Ask a question to entice people to click on your post. Make intriguing statements supporting your readers in their goals.

Look for the most popular topics related to your niche. Use insights for search and Google Web master tools to search for popular topics. Keep a close eye on your analytics to see if people are searching your site for specific topics you have yet to offer.

Follow the most popular blogs in your niche.  Some blogs list their top posts. If they don’t make it easy, review the number of tweets or Facebook “likes” to determine what people like to read.  Don’t copy the posts, but offer your take on the various subjects and come up with new angles.

Don’t be afraid to rewrite your older successful posts.  Once a post is over six months old, the chances of your followers remembering them are slim.

Drop names and use current events and relate them to your blog.  Localizing national stories is common practice for local media outlets.  You can do the same within your niche.

I still get traffic from a post I wrote more than a year ago:  Would Ansel Adams be a great digital photographer?

Every post doesn’t have to be a winner or a hot topic.  Remember your goal is to develop your own voice.  Doing what everyone else is doing will not help you stand out.  But, if you apply the ideas above and test everything you do, success will be a few steps closer.

Success is relative.  Don’t compare your numbers with other bloggers.  Every niche is different. Set your goals based on percentages, such as increasing your traffic by 10 percent over the next month.

Remember: Social media is an endurance game.

Rosh

This week: Rosh interviews the creator of the photo shootout application/game by Photographer – Paul Michaels .

• New Media Photographer: A photographer who publishes to the web.
• Time: 45:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: Send your questions to the podcast from your smart phone, Interview with Paul Michaels, Katy Weaver video Goodbye photography, the business of photography, Photoshelter, iPhone, iMovie
• New media photographer audio comment link love: Beau Murphy
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Photography news by Trevor Current:  Trevor is off this week.
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail

Keeping an updated portfolio is an important part of your marketing.

If a photographer regularly reviews the quality of images he is displaying to the world, he will make it a habit to update his portfolio. There is nothing more painful than reviewing an outdated portfolio on the Web site of an otherwise talented photographer.

Dated images include photographs of people as they looked 10 or 20 years ago, outdated fashions, and products no longer on the market.

I don’t see a problem with sharing a few important or historical images. Some images are timeless and will outlast your career.  Be selective; don’t keep too many in your modern portfolio.  If you truly have a series of important historical images, create a separate online portfolio.

Update your portfolio on a regular basis. Give your visitors a reason to come back.

Regular updates also help search engine optimization.  Google loves fresh content. This can give your Web site a few more points in the mysterious search-engine algorithms to place higher in search results.

Take time to review your portfolio today.  Is it new, fresh and displaying your newest and best work?

Rosh

This week: Rosh talks about sharing your thoughts with your smart phone.

• New Media Photographer: A photographer who publishes to the web.
• Time: 30:00
• Podcast hosted by Rosh Sillars
• This podcast is about new media, social media and digital marketing for the photographer.
• Topics on this week’s show: A call for new segments for new media photographer podcast, share your thoughts via your smart phone rosh @rosh.com, Tim Anger http://timangerphoto.wordpress.com , www.timanger.com, Foursquare, You can sell anywhere be prepared, Tweeting quantity or quality?, Scott Kelby Photowalk , Droid vs. iPhone, 505 Marketing ideas , summer slow down.
• New media photographer Audio comment link love: none
• Podcast network commercials from Dave Warner Lensflare35 and Jim Goldstein EXIF and beyond
• Photography news by Trevor Current:  Trevor is off this week.
• Become a fan on Facebook
• New Media Photographer Twitter @newmediaphoto
• Tumblr.com New Media Photographer
• Friendfeed – New Media Photographer
• Itunes New Media Photographer subscription
• Comment line 206 202 3568
• Email New Media Photographer
• New Media Photographer
• Rosh Sillars Photography Portfolios
• The Rosh Group, Inc.
• Prosperous Artists
• The Driven Business
• Tags: new media, digital media, social media, photography, photographer, photography marketing, business of photography.
• Do  you have a recommendation for the new media photographer award?
• e-mail