Posts Tagged ‘Search Engines’

Google’s free interior photos: new opportunity or not?

Tuesday, April 27th, 2010

Google introduced Google Places last week as part of its ongoing focus on local search. One of the features is free interior photography.

You can either get mad about this or look at it as an opportunity.

This development allows Google to step inside local retailers and offer a visual reference of that business for search customers. An exterior photograph is good for directions.  But, as most people know, judging a book by its cover can be misleading.  So, Google is taking the next step.

Of course, Google has no right to enter a business and take photographs for their search pages.  To achieve its goal, Google needed an incentive plan.  It turns out that offering a free photograph to illustrate how great a business is and including it within a Google search business page is the perfect incentive.

Yes, they do have plans to use the images in other applications, too.

I’m not recommending that photographers knock on Google’s door looking for work. I don’t think it would be very rewarding or profitable.  Still, Google has opened its doors to a great opportunity. What they have done is create a chance to increase the value of interior photography.  Photographers specializing in interiors have an opening to sell the fact that their clients’ images can now be displayed for search prospects. Businesses can allow Google to take the photograph, upload their own snapshot or hire a professional if they wish to upgrade their business page interior display.

This is all about supply and demand. The need or demand for interior photographs should increase.  Not every retailer will understand the benefit. But, if even a percentage of businesses see the value of standing out from their competition in the online search space, interior photographers have a chance to add to their bottom lines.

My plan is to show my interior portfolio to businesses and explain this new opportunity.  I will also inform my prospects that these photographs will represent their business to the world. They have a choice: let Google provide a free picture, shoot it themselves or hire a professional. I will mention this as they scroll through my iPad portfolio (coming soon). I will also direct them to Google Maps, so they can evaluate Google’s last photography project related to their business.

The reality is the Google photographs will most likely be very poor quality. Your great photographs present an opportunity to both you and your clients. If they hire you, it will help them stand out from their competitors who chose the free route.

Local search will inevitably develop and mature, demanding higher quality images. Soon, smart phones and portable tablets will outpace traditional computers as search devices.

When devices offer the ability to display images beautifully, people will demand more beautiful images.

For more information on Google Places click here:

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Who is stealing your work?

Tuesday, March 30th, 2010

You might be surprised to learn that your online writing, photography and videos are being used by someone else on the Internet in an attempt to make money. These content thieves operate on the theory that using previously published material along with Google ads will lead to piles of cash.

Some do make money using this method; most do not.  One reason this approach doesn’t work well is that Google recognizes and redirects readers to the original content source .

I checked copyscape.com the other day to see if anyone was using material from my photography Web sites to promote their sites.

Turns out, people are swiping my content. I was a little peeved at first. Then I wondered: did I encourage content theft? On my roshsillars.com site, I write about the importance of photography in marketing.  I can recall encouraging others on one of my podcasts to use my ideas to promote the importance of good photography in marketing. Whether I encouraged people use my concepts, it’s not a good idea to use other peoples wording exactly.  The reality is some people just copied my site.

There is justice. If people swipe your content word for word, chances are they will gain very little search engine traffic. In most cases if visitors from the other site use the swiped information they saw from the imposter Site in a search engine it will benefit you. Chances are they will end up directed to your site not the imposter site.  In other words, they are advertising for you.

If I’m concerned about an image or video being taken, I don’t post it. Or I’ll make sure I have a good watermark on it.  If nothing else, I know I will get some free advertising out of the thief.

It’s a touchy subject, what are your thoughts?

Below are some links to helpful tools.

http://www.copyscape.com : Search the Web to see who might be using your writing.

http://www.tineye.com : This is a reverse search engine that tracks who is using your photographs.

http://www.copyright.gov : Use this site to copyright your work.

http://www.google.com/alerts : This helps you keep track of key words.

http://copyrightspot.com : Another site to detect plagiarism of your work.

http://www.doccop.com Here is another plagiarism detector. I’ve not tested it.

It’s a touchy subject, what are your thoughts?

Rosh

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The Latest on Google Wave

Wednesday, March 10th, 2010

Following the deafening silence from the Internet community and calls that last year’s hyped platform is dead, Google is working to improve its beta version of Wave.

It’s no secret that I’m a Wave fan.  I’m also realistic.  Google has to make  many improvements. Here are some of the developments:

As I’ve recommended,  it is important to keep up with new activity on your Waves. One solution is to install a browser plug-in. I’m using the Firefox plug-in for Wave.

Hyped as the e-mail killer, Google Wave is now using e-mail to keep users up-to-date with their accounts. To add e-mail notifications, look for the settings next to the inbox icon. I believe this is a smart move and should benefit all users.

In January, Google also added a read-only function to Wave. Previously, all Waves had read and write functions, which allowed people to make changes to any Wave to which they had access.  This is part of the appeal of Wave. When you make a Wave public, however, this can lead to problems. Another nice feature:  click on the individual members of a Wave to adjust their access.

Google also improved the history function by creating a restore option.  Not only can you view the history of a Wave, but also you can restart the Wave at a previous point in its history.

The Google team says it plans on adding a reply only option too.  This would allow users to add and adjust their comments without affecting the rest of the Wave. (I think that concept is also called a blog.)

I like Google’s improvements. Although speed is still an issue, it seems to be getting a little better.  If you have not tried Google Wave,  give it a shot.  Collaborate on a project. Plan an event with friends or family.  Share information with the Wave community or plan a photo shoot with other people.  The uses are endless once you understand the basic concept of this collaborative tool.

Rosh

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About Google Buzz

Tuesday, February 16th, 2010

Google announced Buzz last week.  I thought I would give it time to breathe before I reviewed it.  Below is a new media photographer video about Buzz.

Advantages:

It’s in your Gmail.
Highly indexable (good for SEO)
You can connect with new people not traditionally using social media.
The Google smart phone application is a plus.

Disadvantage:
Like FriendFeed, it’s information overload.

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Five fun Web sites and apps

Wednesday, December 16th, 2009

Here are five fun photography-related Web sites and applications:

shapecollage Vincent Chung sent me an e-mail introducing his collage tool. It’s available online or as a download.  It looks like a lot of fun.

imapflickr Create custom Google maps with your geotagged Flickr photo to embed in your Website or blog.

magofun Use  your photographs to make personalized magazine covers.

www.snaphaven “The world’s safest photo site” (It may only be fun if your hard drive goes down.)

Google Goggles – Photo search application for Android.

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Main street can’t hide from Google Goggles

Friday, December 11th, 2009

Over the last few years, businesses have discovered and enlisted social media as a word-of-mouth form of marketing. Many of these companies have been Internet-based or depend on their Web site to drive new business.

As we approach 2010, standard business practice demands at least a basic Web site. But, many business owners still consider the addition of a social media plan a waste of time.

Social media plans have been suggested and even hyped by many marketing professionals. Many businesses — especially brick- and-mortar retail along Main Street  – have ignored the call.

Whether you ignore it or not, social media is coming to Main Street.

As I mentioned in my Dec. 9  post, Google announced real-time searches, which will combine traditional and social media results on one page. This action alone makes it mandatory for businesses to consider tweeting and offering status updates to take advantage of the opportunity for a new audience.

Imagine this:  You are in a new city and you’re hungry.  You pull out your smart phone, open your Yelp application and take a picture of a street full of restaurants. Using GPS, Yelp identifies each restaurant along with customer  ratings and reviews.

Customer opinions now carry more weight than a newspaper’s restaurant critic. Everyone is a VIP if a business wants to attract future customers. This is just the beginning; everything will be under social scrutiny and review.

On Dec. 7, Google announced the release of the Google Goggles visual search tool. Like Yelp, Goggles allows you to take a picture of an object or location and Google displays information about it.

If you are interested in a car you see on the street,  snap an image of it. Need more information about a book? Take a photo of it.   Research the history of a landmark while traveling.

While this technology was originally used for tracking automotive parts, the day-to-day opportunities will be amazing for smart phone users who use this application.

Google is mailing bar code stickers to 100,000 retail stores. Once these bar codes are attached to store windows, information about that retail location will be available to anyone with the Goggles application.

The bar codes are easy to make; make your own here.

Barcode link to newmediaphotographer.com

I’m considering placing a bar code on my photo cards to offer more information to smart-phone users.  What information would I offer?  Maybe I’ll link to a special offer or to a unique portfolio on the Web. Eventually this application will be standard equipment on smart phones.

If your brain isn’t running on overload with ideas for your photography business, you are not thinking.  Opportunity is around the corner. Those with the creative ideas will earn the new business.

Rosh

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Real-time search ramps up

Wednesday, December 9th, 2009

Demand is growing for the most current information.  Old information is the stuff that was posted last week; timely information is what was posted just a few seconds ago. Internet developers are responding.

Twitter is one of the best locations on the Web to find current information and opinion about a topic.

Sites like Google depend on the expertise of the masses linking to quality information. Unfortunately, over time  some of the most linked information tends to be some of the oldest information.

How many times have you typed in search words only to link to something written in 2006?  That is the long tail at work.  It’s an important and powerful aspect of the Internet. But, it doesn’t always provide people with the most current news, facts or opinions.

The Microsoft search engine Bing has already stepped into the real-time search arena. In October it cut deals with social media Web sites such as Twitter.

Google has always been on board with presenting fresh search results, but with so many variables in their algorithm, it is time to cut to the chase.  Google has announced real-time search.  At the top of your Google results will be the latest tweets, updates, blog posts and news on your search topic. Finally.

What does this mean for you?

It is more important then ever to produce more content. If you wish to be noticed and share information in the public arena you need fresh content.  Tweeting, blogging and updating your status will become even more powerful and important to business because more traditional search users will be faced with social media results.

Rosh

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Blogging template for photographers

Sunday, November 8th, 2009

Blogging is a great way to share your images.  Unfortunately, many photographers do not like to write. Images alone are not enough. Google needs words to help define your page and the work displayed.

The goal is to attract people to your blog pages using key words.  Names, locations and subject matter are very powerful ways to attract viewers.

Use the simple template outline below, which features bullet points to help you tell the story behind your pictures. All you have to do is fill in the blanks and the search engines will do the rest.

  • Photographer:
  • Client:
  • Subject:
  • Location:
  • Art Director:
  • Agency:
  • Stylist:
  • Assistant:
  • Production Support:
  • Unique elements of the image:

Use this as a starting point. Each photographer will have his own bullet points.  All you need to do is cut and paste this template below each image or group of images you post to your blog.

Rosh

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Google Wave for photographers

Sunday, October 25th, 2009

Is Google Wave going to benefit photographers?

It was about 30 years ago the personal computer was introduced to the average home. They were very cool for the few that cared.  I recall writing a funny little quiz program on our shiny new Apple IIe to entertain my parents. I also remember clearly that many people weren’t sure what to do with this promising new home appliance.

I remember one family member suggesting we put our recipes on the computer, but wasn’t quite sure what else we could do with it.

About 12 years later the World Wide Web came along and people asked: Why bother? They said we can read a books, check the Yellow Pages or make a phone call for the same information.  It’s just a fad.  When Twitter debuted in 2006, people thought it was just as stupid.

This month many of us are scratching our heads once again with Google Wave.  Is it for chatting? Is it an over-the-top wiki?Or, is it a powerful, e-mail-killing, collaborative tool?

Can we actually do without e-mail?  Ask a teenager for the answer.

Google wave

Google Wave is a real-time application using many of the skills we learned in social media.  On Wave you can chat, collaborate, create polls, share photos and play games in real time.  It’s nice that you can compile your project information in a single wave (think of a wave as a collaborative or interactive document). Participants may be added at a later time. They then can catch up by looking back in time and even responding to past blips (comments).

For photographers, Google Wave will be many things.  Thanks to Twitter and Internet advertising we’ve learned how to develop information and media streams without having to read every word, line or post.

Photographers already are developing informative waves focusing on various topics. I have to give credit to David Sanger for the first successful public photography wave. Some waves are purely for sharing images. The New Media Photographer wave is about photography, social media and Google Wave.  It’s a public wave for photographers to test and receive feedback.

Unfortunately, once a wave hits about 300 blips it really slows down. Wave is only released in preview or beta format; the bugs are being worked out.  I would assume that a majority of waves will be private, designed for smaller groups and rather short. But, if waves are to become popular public entities, speed will have to be addressed.

Here are a few helpful things I’ve discovered in my early days of exploration that are worth sharing.  First, watch the available videos. (I’ve also posted below a good features video from Google.) Remember, we are all trying to figure out Google Wave; it’s not running perfectly at this point, not all features are engaged and much more is to come.

You must have an invite from Google to join a wave. Many people have been sending me their gmail address to join our wave, but a majority don’t have an account yet.

If you wish to make your wave public,  you need to add public@a.gwave.com to your contacts and add that public@a.gwave.com to your wave.  Your wave will then be searchable by other users within Google Wave and may join your wave without being added by you.

How do you search for waves?  You need to type with:public in the search box and all the public waves will be displayed.  Without it, it will only search your waves.  You can then refine your search with:public photography or with:public Nikon for example.

Wave has a chat client, too. It’s called pinging and works just like a large wave, but in a traditionally smaller window designed for fewer people.

If you wish to upload your photographs to a wave, you must have gears installed, unless you are using Chrome.  You can’t use gears on Safari or Internet explorer.  Currently, we’ve only used Firefox and Chrome browsers with success.  Chrome seems to be the least troublesome.

So far, I see people using waves like forums, wikis and chat clients. Others are taking advantage of the extensions, conducting polls or playing games of Sudoku.

Every time you click on a wave you automatically become a member.  Plus, if you are in someone’s contacts, they  can automatically add you.  The number of waves added over a week for active users can be overwhelming.  Make sure you take advantage of the folders to organize your waves.

Better organization methods will have to be developed in the future.

Being from Detroit, the word Edsel does pop into my head once in a while. I still have questions and discoveries to make about this. We all do.  Even the developers of Wave haven’t thought of all the uses.  Very smart people will start adapting this technology and developing applications that will amaze us. I have confidence.

As a photographer, I can easily see how I could use this technology to manage jobs, collaborate with clients and associates.

My biggest criticism is of  the reviewers talking about how Google and supporters have over-hyped this service. My answer to that: It’s the technology, stupid.

We are applying applications and practices to a technology we don’t fully understand.

This is the same mindset that thought Twitter was stupid while trying to use it for chat among their closest friends. This is the mindset that thought blogging was just about telling the world what you had for lunch, multi-level marketers thinking social media was the answer to their prayers, and early personal computer owners looking at their electronic boxes as  $1,000 appliances designed to store  cookie recipes

We don’t know what we don’t know.  The best applications and interface for this technology are still to come. It may not even come from Google.

For now test, explore and discover new ways to adapt a powerful technology.  If that is not for you, just wait for Oprah. She will let you know when it’s safe to get on board.

Rosh

Thank you to Harjit Dhaliwal (@Hoorge) and Adam Phillips for their help writing this article.

Google Wave features video

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